CANADA'S DRAG RACE

 

The best way to spend a pandemic is with Drag Queens of course and this was a super special and fun integrated campaign.

 

From 48 sheets across the country, to social, digital and TV assets, this campaign reached 95% of 18 to 34 year olds and was a huge hit for BBC Three.

 

Directing FIERCE Queens across many zooms and different time zones was challenging. Can I get an Amen?