CANADA'S DRAG RACE
The best way to spend a pandemic is with Drag Queens of course and this was a super special and fun integrated campaign.
From 48 sheets across the country, to social, digital and TV assets, this campaign reached 95% of 18 to 34 year olds and was a huge hit for BBC Three.
Directing FIERCE Queens across many zooms and different time zones was challenging. Can I get an Amen?